A common way people look at the difference between Search Engine Optimization, or SEO, versus Pay Per Click Advertising (or PPC or paid search), is that SEO is the long term solution, while PPC is a short term solution. While this is not generally a bad way to think about it, one should never underestimate the benefits of a solid, ongoing PPC campaign. One of the best things about paid search advertising is that it provides a much clearer view into the ROI (Return On Investment) from your advertising spend. While SEO can sometimes take months or years to achieve long term ranking goals, a well-managed PPC campaign can get you to the top of the Search Engines immediately, allowing you to show up on the first page of Google and Bing and target your desired audience right away. This makes it easier (and quicker) to find customers in the short term, and even see your bottom line increase when we turn those visitors into customers.
Perhaps you’ve tried to manage your own PPC campaign before? You might already be aware of how easy it can to be to spend your money, but tracking it efficiently is a whole different debacle. The most important and 1st step is to make sure you’re intelligently targeting the right keywords, just like in an effective SEO campaign. With Everbloom’s consultative approach to digital marketing, coupled with our transparent reporting, we will partner with you to create and execute a campaign that you feel comfortable with and drives an appropriate value in return, and we’ll make sure you always know what’s going on. You can crawl through the reporting data, or you can just set it and forget it, Everbloom has your back.
Biggest misconception: PPC will blow my budget. I don’t have enough money for PPC. It’s a waste of money.
PPC doesn’t have to be a big-budget endeavor that breaks the bank. Through strategy, analysis, budgeting and adjustment, Everbloom can help you create a new campaign, or we can optimize one you already have running. We will help you identify the right keywords for the best value by doing in-depth research and thorough analysis. And once things get going, we’ll help make sure the ads are properly paced and measured, ensuring you get the right volume that doesn’t exceed your budget, and doesn’t underwhelm or overwhelm you. If something isn’t running the way you like it, we can adjust on the fly.
We can run PPC campaigns on platforms like Google Adwords, Bing AdCenter, Facebook Ads Manager, Twitter or Instagram, and create and run YouTube Video ads, Google Maps ads, and many more. All are tools, and only as powerful as the person running them.
Know your goals
Know your message
Know your audience
Choose your channel
Everbloom is a boutique digital marketing firm with a track record of results-driven success and outcome based knowledge dating back to 2003.
"Their emphasis on the target audience, search engine optimization, and social networking has already benefitted our business in significant ways."
~ Jeff & Nancy Dwyer, Falling Rock Cafe