SEO is a broad term that describes hundreds of little tasks which are done to ultimately increase your organic ranking on the pages of Search Engines like Google so that you begin to show up on top pages and ultimately get found by the audience you want to reach. SEO is an acronym for Search Engine Optimization. SEO is a long-term way to address the traffic to your site, which will turn your website into a tool to generate leads and visitors, which can help you convert to new customers. When Everbloom does your SEO, we define keyword and term phrases that accurately describe your company to an appropriate demographic on the internet, increasing your visibility, relevance, and rank on Google and other Search Engines. These keywords and phrases then become the basis for our reporting analysis relative to your company’s internet presence and Search Engine Result Page (SERP). Based upon these results, Everbloom can cultivate appropriate campaign adjustments and execute accordingly. In a nutshell: we’ll make it easier for clients and future customers alike to find you. Here are some of the things you can expect from Everbloom SEO:
Site Architecture: We will ensure all critical components of your website are properly configured and primed for high SEO performance on the search engines. This includes the things you do see on your website, and the things you do not — error 404 pages, 301 redirects, robot no-index pages, and website & page speed.
Keyword Research: We provide comprehensive keyword research to improve on-page content and metadata information, which in turn lets Google and your customers know what you are relevant for and what you’re good at, which in turn increases your SEO performance and rank on the search engines. Instead of optimizing on a high and inefficient volume of keywords that are ineffective and unsuccessful, we provide targeted, intelligent keywords which provide opportunity for disruption and high rank. Quality 1st, quantity 2nd, especially with keyword optimization.
Meta Tags: Current Meta Tag review (Title, Keyword, Descriptions), with Meta Tag research relevant to business and Industry.
Search Engine Submission: Page descriptions, category identification, submissions, business contact/brand consistency, and verification. (Pay For Submission, Pay For Inclusion)
Website Ranking / Positioning: Keyword position, page rank results and research with top search engines. URL identification, improvement recommendations and comprehensive reporting.
Local Search/Geo Optimization: A heightened importance will be placed on local search results to ensure that the markets you dominate most will be the ones closest to you. This includes targeting “near me” search queries, creating a Google “My Business” page, geo modifiers, and relevant keyword targeting.
Mobile Optimization: The world is an increasingly “on the go” playground, and the way people use the internet is especially indicative to how crucial smartphone and mobile phone use has become. Majority of searches now come from mobile devices, and that number trends higher every year. We will ensure that your digital presence is primed to take advantage of and target those potential visitors.
Reporting: Analytics & Reporting are a crucial element of Search Engine Optimization. Without the data to track progress and success, it would be impossible to know how effective SEO campaigns are. Using programs and services like Google Analytics, Everbloom will track all activity and ranking for your website, creating metrics and identifying Key Performance Indicators which will provide valuable insight into your website performance and its website visitor behavior. Regular documents will be used to compile data into easy-to-understand formats and sent to you so that you know how your website is performing and ranking at any given time.
Contact Everbloom today to discuss SEO for your website, and start getting more people to your website!
Everbloom is a boutique digital marketing firm with a track record of results-driven success and outcome based knowledge dating back to 2003.
"Their emphasis on the target audience, search engine optimization, and social networking has already benefitted our business in significant ways."
~ Jeff & Nancy Dwyer, Falling Rock Cafe