Creating a solid foundation for campaign success begins with well-researched goals to fully see what opportunities and obstacles exist. Everbloom Digital will help identify your goals, campaign needs, solutions to obstacles, and set a plan and reporting schedule to keep us on track & on the same page!
Identifying your target audience can help you get your name and message in front of the right people, increase your sales/conversions, and decrease your spend and cost per acquisition.
Your audience could be people who use mobile, desktop, or voice search. They could be users of Google, social sites like Facebook, or like to watch videos on YouTube. Remember your mobile audience is not the same as your desktop audience; people conduct voice search “hey Google” or “hey Alexa” are stating their questions differently than if they do a Google search on their cellphones. ***Content (for SEO/website, ads, etc) must be customized for each.***
Whomever your audience is, be sure to dive into figuring out who they are and where they spend their time. Helpful questions to guide you can be:
Everbloom will always make sure that you are kept in the loop on what is happening and what is being done on any of your digital marketing projects and campaigns. The KPIs and metrics that were decided upon in the discovery phase of your project will be used in regular reporting with adequate context provided so you will never be confused or in the dark about your performance or what you’re paying for. You can expect the following from your reporting:
Q: What is your goal for each ad, post, video, website page – anything you publish?
A: To have people buy, click, watch, download, or contact you
Use words/create a message that resonates with people so they take an action! To do this, answer the following questions for anything you are about to write and publish:
Everbloom Digital will help you structure your ads with intention, goals in mind, to give your campaign the best chance for conversion (“create an action”).
Creating a solid foundation for campaign success begins with well-researched goals to fully see what opportunities and obstacles exist. Everbloom Digital will help identify your goals, campaign needs, solutions to obstacles, and set a plan and reporting schedule to keep us on track & on the same page!
Identifying your target audience can help you get your name and message in front of the right people, increase your sales/conversions, and decrease your spend and cost per acquisition.
Your audience could be people who use mobile, desktop, or voice search. They could be users of Google, social sites like Facebook, or like to watch videos on YouTube. Remember your mobile audience is not the same as your desktop audience; people conduct voice search “hey Google” or “hey Alexa” are stating their questions differently than if they do a Google search on their cellphones. ***Content (for SEO/website, ads, etc) must be customized for each.***
Whomever your audience is, be sure to dive into figuring out who they are and where they spend their time. Helpful questions to guide you can be:
Paid search doesn’t have to break the bank. Working through the following can help you save money in the long run and increase your chances for sales/conversion. Figure out:
Everbloom will always make sure that you are kept in the loop on what is happening and what is being done on any of your digital marketing projects and campaigns. The KPIs and metrics that were decided upon in the discovery phase of your project will be used in regular reporting with adequate context provided so you will never be confused or in the dark about your performance or what you’re paying for. You can expect the following from your reporting:
PPC = pay-per-click.
Q: What is your goal for each ad, post, video, website page – anything you publish?
A: To have people buy, click, watch, download, or contact you
Use words/create a message that resonates with people so they take an action! To do this, answer the following questions for anything you are about to write and publish:
Everbloom Digital will help you structure your ads with intention, goals in mind, to give your campaign the best chance for conversion (“create an action”).
Creating a solid foundation for campaign success begins with well-researched goals to fully see what opportunities and obstacles exist. Everbloom Digital will help identify your goals, campaign needs, solutions to obstacles, and set a plan and reporting schedule to keep us on track & on the same page!
Identifying your target audience can help you get your name and message in front of the right people, increase your sales/conversions, and decrease your spend and cost per acquisition.
Your audience could be people who use mobile, desktop, or voice search. They could be users of Google, social sites like Facebook, or like to watch videos on YouTube. Remember your mobile audience is not the same as your desktop audience; people conduct voice search “hey Google” or “hey Alexa” are stating their questions differently than if they do a Google search on their cellphones. ***Content (for SEO/website, ads, etc) must be customized for each.***
Whomever your audience is, be sure to dive into figuring out who they are and where they spend their time. Helpful questions to guide you can be:
Everbloom will always make sure that you are kept in the loop on what is happening and what is being done on any of your digital marketing projects and campaigns. The KPIs and metrics that were decided upon in the discovery phase of your project will be used in regular reporting with adequate context provided so you will never be confused or in the dark about your performance or what you’re paying for. You can expect the following from your reporting:
Q: What is your goal for each ad, post, video, website page – anything you publish?
A: To have people buy, click, watch, download, or contact you
Use words/create a message that resonates with people so they take an action! To do this, answer the following questions for anything you are about to write and publish:
Everbloom Digital will help you structure your ads with intention, goals in mind, to give your campaign the best chance for conversion (“create an action”).
Creating a solid foundation for campaign success begins with well-researched goals to fully see what opportunities and obstacles exist. Everbloom Digital will help identify your goals, campaign needs, solutions to obstacles, and set a plan and reporting schedule to keep us on track & on the same page!
Identifying your target audience can help you get your name and message in front of the right people, increase your sales/conversions, and decrease your spend and cost per acquisition.
Your audience could be people who use mobile, desktop, or voice search. They could be users of Google, social sites like Facebook, or like to watch videos on YouTube. Remember your mobile audience is not the same as your desktop audience; people conduct voice search “hey Google” or “hey Alexa” are stating their questions differently than if they do a Google search on their cellphones. ***Content (for SEO/website, ads, etc) must be customized for each.***
Whomever your audience is, be sure to dive into figuring out who they are and where they spend their time. Helpful questions to guide you can be:
Everbloom will always make sure that you are kept in the loop on what is happening and what is being done on any of your digital marketing projects and campaigns. The KPIs and metrics that were decided upon in the discovery phase of your project will be used in regular reporting with adequate context provided so you will never be confused or in the dark about your performance or what you’re paying for. You can expect the following from your reporting:
Definitely NOT all of them. It comes down to these things:
You want to make sure to update any social media account you have regularly (think weekly – few times a week is best). If you can, choose which social media platforms are best to achieve your goals and then work through estimating the time you can dedicate: that’s the social platform(s) to go with!