Frequently Asked Questions

Q: What is your goal for each ad, post, video, website page – anything you publish? A: To have people buy, click, watch, download, or contact you Use words/create a message that resonates with people so they take an action! To do this, answer the following questions for anything you are about to write and publish:

• What do my potential customers want to hear?
• What language/verbiage do they use?
• What do they need?  Can I fulfill a need for them?
• What are their pain-points vs what incentivizes them?
• What sets me/my business apart? How am I unique?
• What do I want them to do when they click my ad, social post, website form/button?

Everbloom Digital will help you structure your ads with intention, goals in mind, to give your campaign the best chance for conversion (“create an action”).

Creating a solid foundation for campaign success begins with well-researched goals to fully see what opportunities and obstacles exist. Everbloom Digital will help identify your goals, campaign needs, solutions to obstacles, and set a plan and reporting schedule to keep us on track & on the same page!

• What do I want to achieve?
• Do my business goals and campaign goals coincide?
• Do I want to test/reach a new market?
• Do I want to increase sales, leads, improve brand equity?
• Do I want to set myself up for remarketing?
• Are my goals attainable?

Identifying your target audience can help you get your name and message in front of the right people, increase your sales/conversions, and decrease your spend and cost per acquisition.

Your audience could be people who use mobile, desktop, or voice search.  They could be users of Google, social sites like Facebook, or like to watch videos on YouTube.  Remember your mobile audience is not the same as your desktop audience; people conduct voice search “hey Google” or “hey Alexa” are stating their questions differently than if they do a Google search on their cellphones.  ***Content (for SEO/website, ads, etc) must be customized for each.***

Whomever your audience is, be sure to dive into figuring out who they are and where they spend their time.  Helpful questions to guide you can be:

• Where do my customers live?
• What are their Interests?
• When do they use Facebook, YouTube?
• What time/day do a Google search?
• Do they use their phones, Alexa/Siri?

Everbloom will always make sure that you are kept in the loop on what is happening and what is being done on any of your digital marketing projects and campaigns. The KPIs and metrics that were decided upon in the discovery phase of your project will be used in regular reporting with adequate context provided so you will never be confused or in the dark about your performance or what you’re paying for. You can expect the following from your reporting:

• A defined baseline report to established a starting point
• Monthly, quarterly, and/or yearly stats & analytic reporting
• Clear context and learnings to help you decipher and interpret all the data in a relevant fashion
• Transparency on best practice and strategy execution

Q: What is your goal for each ad, post, video, website page – anything you publish?
A: To have people buy, click, watch, download, or contact you

Use words/create a message that resonates with people so they take an action! To do this, answer the following questions for anything you are about to write and publish:

• What do my potential customers want to hear?
• What language/verbiage do they use?
• What do they need?  Can I fulfill a need for them?
• What are their pain-points vs what incentivizes them?
• What sets me/my business apart? How am I unique?
• What do I want them to do when they click my ad, social post, website form/button?

Everbloom Digital will help you structure your ads with intention, goals in mind, to give your campaign the best chance for conversion (“create an action”).

Creating a solid foundation for campaign success begins with well-researched goals to fully see what opportunities and obstacles exist. Everbloom Digital will help identify your goals, campaign needs, solutions to obstacles, and set a plan and reporting schedule to keep us on track & on the same page!

• What do I want to achieve?
• Do my business goals and campaign goals coincide?
• Do I want to test/reach a new market?
• Do I want to increase sales, leads, improve brand equity?
• Do I want to set myself up for remarketing?
• Are my goals attainable?

Identifying your target audience can help you get your name and message in front of the right people, increase your sales/conversions, and decrease your spend and cost per acquisition.

Your audience could be people who use mobile, desktop, or voice search.  They could be users of Google, social sites like Facebook, or like to watch videos on YouTube.  Remember your mobile audience is not the same as your desktop audience; people conduct voice search “hey Google” or “hey Alexa” are stating their questions differently than if they do a Google search on their cellphones.  ***Content (for SEO/website, ads, etc) must be customized for each.***

Whomever your audience is, be sure to dive into figuring out who they are and where they spend their time.  Helpful questions to guide you can be:

• Where do my customers live?
• What are their Interests?
• When do they use Facebook, YouTube?
• What time/day do a Google search?
• Do they use their phones, Alexa/Siri?

Paid search doesn’t have to break the bank. Working through the following can help you save money in the long run and increase your chances for sales/conversion.  Figure out:

1. Where is my target market?  Google Ads, Facebook, YouTube, etc?
   • There are more ways to capture customers today than ever.  Take a look at where your target audience interacts, shops, researches.
2. What are the pros/cons for each channel?
   • Does one require more time or money?  Do you need to create assets or hire out for them?  Make list for each to identify which will work best for your business.
3. Need to stay within a set budget?
   • Prioritize each channel and assign a budget to each.

Everbloom will always make sure that you are kept in the loop on what is happening and what is being done on any of your digital marketing projects and campaigns. The KPIs and metrics that were decided upon in the discovery phase of your project will be used in regular reporting with adequate context provided so you will never be confused or in the dark about your performance or what you’re paying for. You can expect the following from your reporting:

• A defined baseline report to established a starting point
• Monthly, quarterly, and/or yearly stats & analytic reporting
• Clear context and learnings to help you decipher and interpret all the data in a relevant fashion
• Transparency on best practice and strategy execution

• Paid ads are a big-budget endeavor that breaks the bank
• My business is too small to run paid ads
• I don’t have the budget
• Paid ads don’t work
• SEM is a waste of time and money

1. Acquire customers at a low-cost
2. Get my business ad to the top page of Google immediately (not a long term search ranking)
3. Target and show ads to website visitors who didn’t convert
4. Create custom target audiences
5. Get to the top of Search Engine Result Pages (SERPs) in seconds

1. One of the best things about paid search advertising is that it provides a much clearer view into the ROI (Return On Investment) from your advertising spend.
2. Get the right message in front of the right people at the right time
3. Only show your ads in targeted locations to targeted people
4. Fully customize a budget for each

PPC = pay-per-click.

Q: What is your goal for each ad, post, video, website page – anything you publish?
A: To have people buy, click, watch, download, or contact you

Use words/create a message that resonates with people so they take an action! To do this, answer the following questions for anything you are about to write and publish:

• What do my potential customers want to hear?
• What language/verbiage do they use?
• What do they need?  Can I fulfill a need for them?
• What are their pain-points vs what incentivizes them?
• What sets me/my business apart? How am I unique?
• What do I want them to do when they click my ad, social post, website form/button?

Everbloom Digital will help you structure your ads with intention, goals in mind, to give your campaign the best chance for conversion (“create an action”).

Creating a solid foundation for campaign success begins with well-researched goals to fully see what opportunities and obstacles exist. Everbloom Digital will help identify your goals, campaign needs, solutions to obstacles, and set a plan and reporting schedule to keep us on track & on the same page!

• What do I want to achieve?
• Do my business goals and campaign goals coincide?
• Do I want to test/reach a new market?
• Do I want to increase sales, leads, improve brand equity?
• Do I want to set myself up for remarketing?
• Are my goals attainable?

Identifying your target audience can help you get your name and message in front of the right people, increase your sales/conversions, and decrease your spend and cost per acquisition.

Your audience could be people who use mobile, desktop, or voice search.  They could be users of Google, social sites like Facebook, or like to watch videos on YouTube.  Remember your mobile audience is not the same as your desktop audience; people conduct voice search “hey Google” or “hey Alexa” are stating their questions differently than if they do a Google search on their cellphones.  ***Content (for SEO/website, ads, etc) must be customized for each.***

Whomever your audience is, be sure to dive into figuring out who they are and where they spend their time.  Helpful questions to guide you can be:

• Where do my customers live?
• What are their Interests?
• When do they use Facebook, YouTube?
• What time/day do a Google search?
• Do they use their phones, Alexa/Siri?

Everbloom will always make sure that you are kept in the loop on what is happening and what is being done on any of your digital marketing projects and campaigns. The KPIs and metrics that were decided upon in the discovery phase of your project will be used in regular reporting with adequate context provided so you will never be confused or in the dark about your performance or what you’re paying for. You can expect the following from your reporting:

• A defined baseline report to established a starting point
• Monthly, quarterly, and/or yearly stats & analytic reporting
• Clear context and learnings to help you decipher and interpret all the data in a relevant fashion
• Transparency on best practice and strategy execution

Q: What is your goal for each ad, post, video, website page – anything you publish?
A: To have people buy, click, watch, download, or contact you

Use words/create a message that resonates with people so they take an action! To do this, answer the following questions for anything you are about to write and publish:

• What do my potential customers want to hear?
• What language/verbiage do they use?
• What do they need?  Can I fulfill a need for them?
• What are their pain-points vs what incentivizes them?
• What sets me/my business apart? How am I unique?
• What do I want them to do when they click my ad, social post, website form/button?

Everbloom Digital will help you structure your ads with intention, goals in mind, to give your campaign the best chance for conversion (“create an action”).

Creating a solid foundation for campaign success begins with well-researched goals to fully see what opportunities and obstacles exist. Everbloom Digital will help identify your goals, campaign needs, solutions to obstacles, and set a plan and reporting schedule to keep us on track & on the same page!

• What do I want to achieve?
• Do my business goals and campaign goals coincide?
• Do I want to test/reach a new market?
• Do I want to increase sales, leads, improve brand equity?
• Do I want to set myself up for remarketing?
• Are my goals attainable?

Identifying your target audience can help you get your name and message in front of the right people, increase your sales/conversions, and decrease your spend and cost per acquisition.

Your audience could be people who use mobile, desktop, or voice search.  They could be users of Google, social sites like Facebook, or like to watch videos on YouTube.  Remember your mobile audience is not the same as your desktop audience; people conduct voice search “hey Google” or “hey Alexa” are stating their questions differently than if they do a Google search on their cellphones.  ***Content (for SEO/website, ads, etc) must be customized for each.***

Whomever your audience is, be sure to dive into figuring out who they are and where they spend their time.  Helpful questions to guide you can be:

• Where do my customers live?
• What are their Interests?
• When do they use Facebook, YouTube?
• What time/day do a Google search?
• Do they use their phones, Alexa/Siri?

Everbloom will always make sure that you are kept in the loop on what is happening and what is being done on any of your digital marketing projects and campaigns. The KPIs and metrics that were decided upon in the discovery phase of your project will be used in regular reporting with adequate context provided so you will never be confused or in the dark about your performance or what you’re paying for. You can expect the following from your reporting:

• A defined baseline report to established a starting point
• Monthly, quarterly, and/or yearly stats & analytic reporting
• Clear context and learnings to help you decipher and interpret all the data in a relevant fashion
• Transparency on best practice and strategy execution

Definitely NOT all of them. It comes down to these things:

1. How much time do you have?
2. What are your social media goal(s)?

You want to make sure to update any social media account you have regularly (think weekly  – few times a week is best).  If you can, choose which social media platforms are best to achieve your goals and then work through estimating the time you can dedicate: that’s the social platform(s) to go with!