Pay-Per-Click (PPC) Advertising

Get to the Top of Search Engines in Seconds

A common way people look at the difference between Search Engine Optimization, or SEO, versus Pay Per Click Advertising (or PPC or paid search), is that SEO is the long term solution, while PPC is a short term solution.  While this is not generally a bad way to think about it, one should never underestimate the benefits of a solid, ongoing PPC campaign.  One of the best things about paid search advertising is that it provides a much clearer view into the ROI (Return On Investment) from your advertising spend.  While SEO can sometimes take months or years to achieve long term ranking goals, a well-managed PPC campaign can get you to the top of the Search Engines immediately, allowing you to show up on the first page of Google and Bing and target your desired audience right away.  This makes it easier (and quicker) to find customers in the short term, and even see your bottom line increase when we turn those visitors into customers.

Perhaps you’ve tried to manage your own PPC campaign before?  You might already be aware of how easy it can to be to spend your money, but tracking it efficiently is a whole different debacle. The most important and 1st step is to make sure you’re intelligently targeting the right keywords, just like in an effective SEO campaign.  With Everbloom’s consultative approach to digital marketing, coupled with our transparent reporting, we will partner with you to create and execute a campaign that you feel comfortable with and drives an appropriate value in return, and we’ll make sure you always know what’s going on.  You can crawl through the reporting data, or you can just set it and forget it, Everbloom has your back.

What can PPC do for my business?

  • Acquire customers at a low-cost
  • Get my business ad to the top page of Google immediately (not a long term search ranking)
  • Target and show ads to website visitors who didn’t convert
  • Create custom target audiences

How does Everbloom help me figure out my PPC campaign?

Biggest misconception: PPC will blow my budget.  I don’t have enough money for PPC.  It’s a waste of money.  

PPC doesn’t have to be a big-budget endeavor that breaks the bank.  Through strategy, analysis, budgeting and adjustment, Everbloom can help you create a new campaign, or we can optimize one you already have running.  We will help you identify the right keywords for the best value by doing in-depth research and thorough analysis. And once things get going, we’ll help make sure the ads are properly paced and measured, ensuring you get the right volume that doesn’t exceed your budget, and doesn’t underwhelm or overwhelm you.  If something isn’t running the way you like it, we can adjust on the fly.
We can run PPC campaigns on platforms like Google Adwords, Bing AdCenter, Facebook Ads Manager, Twitter or Instagram, and create and run YouTube Video ads, Google Maps ads, and many more.  All are tools, and only as powerful as the person running them.

Helpful Strategies with Everbloom

Know your goals

  • Where are you at now? What is your current state as a brand, and your current market standing?
  • Where do you want to go? What do you want to achieve? Do you want to increase sales? Improve brand equity? Open a new market segment?
  • How will you get there?

Know your message

  • What do you want your customer to do when they click your Ad?  Is there a Call to Action?
  • Your Mobile audience is not the same as your Desktop audience.  Ad content must be customized.
  • Digital Campaigns can drive Offline Sales

Know your audience

  • Advertising platforms give more power to the advertisers, and we can now target demographics from age & income to devices to day/time people need to see your ads/your business.  Everbloom will provide a clear route to make your Ad reach maximum effectiveness.

Choose your channel

  • Where is your Target Market? Are you currently there?  How do you get in front of it?
  • Strategy!: The systems and tools used in these PPC campaigns change every day, and Everbloom knows what to try and when to try it. If that means moving funds from one platform to another and switching up the type of campaign, we will do it.  There are many more options today than the traditional keyword bidding (sponsored ads), and Everbloom knows how to utilize them.  Between Display, Remarketing, Mobile, Video, Social Ads & more, there have never been more ways to capture customers than there are right now.  We will help you capitalize in a way you never have before.
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Everbloom is a boutique digital marketing firm with a track record of results-driven success and outcome based knowledge dating back to 2003.

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"Their emphasis on the target audience, search engine optimization, and social networking has already benefitted our business in significant ways."
  ~ Jeff & Nancy Dwyer, Falling Rock Cafe

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