Search Engine Marketing (SEM/PPC)
Get to the Top of Search Engines in Seconds
What is Paid Search?
Paid search advertising is one of the most popular forms of pay-per-click (PPC) advertising. Paid ads are typically shown above and below organic search results. How often your ads appear and how much you depends on factors such as your max big, quality score, competition, etc. Search engine marketing (SEM) or Search Marketing (as it's sometimes called) is SEO + PPC; it's the process of increasing website traffic/conversions by purchasing ads on major search platforms like Google, Bing, and Yahoo.
Why Do I Want It?
"Time is Money." Getting to the top of results pages with SEO can take time so many marketers / businesses focus part of their digital strategy towards paid ads to speed up the process. A well-managed SEM/PPC campaign can get you to the top of search engines immediately. This allows you to show up on the first page of Google, targeting your desired audience which can turn your paid ad clicks into sales and leads.
Biggest misconceptions
"PPC will blow my budget"
"I don’t have enough money"
"Paid ads don't work"
"My business is too small to run ads"
The 4 Needs for SEM/PPC
Paid search DOESN'T have to break the bank and you don't have the be the biggest guy on the street, but you DO have to identify the following 4 SEM/PPC strategies in order to run a successful campaign - why not set yourself up for success?
Know Your Goals
Know Your Message
Know Your Audience
Choose Your Channel
How can Everbloom Help with SEM/PPC?
There are more ways to capture customers today than ever. Through strategy, analysis, budgeting and adjustment, Everbloom can help you create a new campaign, or we can optimize one you already have running. We will help you identify the right keywords for the best value by doing in-depth research and thorough analysis. And once things get going, we’ll help make sure the ads are properly paced and measured, ensuring you get the right volume that doesn’t exceed your budget, and doesn’t underwhelm or overwhelm you. If something isn’t running the way you like it, we can adjust on the fly.
We can run PPC campaigns on platforms like Google Adwords, Bing AdCenter, Facebook Ads Manager, Twitter or Instagram, and create and run YouTube Video ads, Google Maps ads, and many more. All are tools, and only as powerful as the person running them.
The key is to remember all platforms are tools,
and only as powerful as the person running them!
What do customers see when they find you?
Run a FREE reputation scan to see how your business looks to potential customers and search engines. Then learn how to increase foot/website traffic, phone calls, and sales for as little as $100/month by contacting us. (Up to 50% off for first time customers!)
What are My Paid Search Campaign Options?
Google has expert & easy level campaign options ... but so do the others
SEM/PPC campaign structure can be as robust and intuitive as you'd like based on your goals. Regardless of the campaign style, Everbloom Digital will help you identify the options best for you to achieve the most success with your campaign within your budget! Here are a few of the options for your campaign we'll discuss:
SEM/PPC ad type options:
- Text ads
- Responsive ads
- Retargeting banner ads
- YouTube video ads
- E-comm product ads
Campaign types options:
- Search network
- Display network
- Shopping campaign
- Video campaign
- App campaign
Campaign setting options:
- Goals
- Target locations & audience
- Budget & delivery
- Optimization / CPA
- Ad schedule & rotation
Promoting options:
- Sitelink extension
- Callout extension
- Click-to-call extension
- App extension
- Price extension