What is the Right Message?

Q: What is your goal for each ad, post, video, website page – anything you publish?
A: To have people buy, click, watch, download, or contact you

Use words/create a message that resonates with people so they take an action! To do this, answer the following questions for anything you are about to write and publish:

  • What do my potential customers want to hear?
  • What language/verbiage do they use?
  • What do they need?  Can I fulfill a need for them?
  • What are their pain-points vs what incentivizes them?
  • What sets me/my business apart? How am I unique?
  • What do I want them to do when they click my ad, social post, website form/button?

Everbloom Digital will help you structure your ads with intention, goals in mind, to give your campaign the best chance for conversion (“create an action”).

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