Which SEM/PPC Channels Do I Need?
Paid search doesn’t have to break the bank. Working through the following can help you save money in the long run and increase your chances for sales/conversion. Figure out:
- Where is my target market? Google Ads, Facebook, YouTube, etc?
- There are more ways to capture customers today than ever. Take a look at where your target audience interacts, shops, researches.
- What are the pros/cons for each channel?
- Does one require more time or money? Do you need to create assets or hire out for them? Make list for each to identify which will work best for your business.
- Need to stay within a set budget?
- Prioritize each channel and assign a budget to each.